PLAYDeveloper / Designer / Curious human
I build things
for the web.
Turning ideas into products, experiences,
and occasionally weird experiments.
Move the pointer across the hero to change the logo’s color, or focus the logo and use the left and right arrow keys. Click the logo to pause it.
Ideas made tangible.Keep exploring
01 / On my workbench
Things I’m actively building.
A few ideas that wouldn’t
stay in the notes app.
PLAY
LAUNCH
PLAYBingo Brawlers
A familiar game. A competitive twist. Bingo battles with powers and a little chaos.
Soon — launching soon
02 / Thinking corner
Ideas I’m poking at.
Interactive notes, small experiments and questions that are more interesting explored than answered.
AI / Interactive experiment
Project AI Clouds
What do LLMs see when they look at the sky? I shared the same cloud photos with different models and asked each one to highlight what it saw. Explore the thought experiment, compare their interpretations and discover the surprising results.
Follow the thought
Data / Media experiment
RageBait Score
What’s behind the headline? A sentiment-analysis experiment that combines VADER with a custom keyword engine to examine how news sites use language to provoke fear, anger and engagement.
Follow the thought03 / Small side projects
Useful little things.
Smaller experiments and tools,
built to scratch an itch.
04 / Selected work
Out of my head.
Into the world.
A selection of things I’ve helped bring to life.
UHealth – Doral
Website
Hispanic Vote
Website
TelevisaUnivision Corporate
Website
Only Sylvester
Website
Maserati
Website
WOW MKTG
Website
Geisha AI
Illustration/Digital
Faces of the DCC
Website
Cocona
Illustration/Digital
Team Hurricanes
Website
UHealth Collective
Website
Kitty Launcher
Illustration/Digital
Tank Brewery
Website
Stand Stronger
Website
Marvel Nightstand
3D
Anna Lunoe “Sip It”
Website
Segura Viudas
Website
Barbara Bush Foundation
Website
Baptist MCVI
Website
Baptist Health News
Website
Zest Miami
Website
ARA Food
Website
Cuida Tu Don
Website
Heavenly
3D
Pork Te Inspira
Website
Republica.net
Website
Emerge Americas
Website
Centro Miami
Website
Boy in Armor
3D
CBB Taster
3D
BankUnited
Website
Absolut Elyx
3D
Sedano’s Supermarkets
Website
Brainstorm Room
3D
Chivas Display
3D
Self Portrait
3D05 / The person behind the pixels
A builder.
A problem solver.
Hi, I’m Xavier. I like figuring things out
— and making something out of it.
My path started in media arts and animation, took a turn through graphic design, and found a home in web development. Today, I’m Director of Interactive Production at WOW MKTG .
For more than 20 years, I’ve worked with teams and brands to connect design with technology. Along the way, I keep finding new things to learn, build, and occasionally break.
What I work on
Build
Web apps, WordPress, front-end, back-end and infrastructure.
Design
UX/UI, interaction design, prototypes and creative development.
Measure
Analytics, data dashboards, tagging and optimization.
Experiment
AI, games, creative coding and whatever I’m curious about next.